Metrol is a unique and leading company specialized in manufacturing ultra precision switches used for position detection and dimension discrimination, and owns international patents. Metrol's products are quite unique and structurally different from the conventional limit switches, proximity sensors, and photoelectric sensors. The company's strength is not only in its products and technologies but also in its global market coverage where Metrol's market share has reached at a 70 percent market. Achieving the rate is uneasy unless taking a variety of sales methods. Take for instance, Metrol has more than 50 sales partners, while holding a few sales offices outside of Japan. The company also effectively uses Internet technology such as Email marketing, on-line sales for a limited products, etc. Metrol is categorized as a technology based SME, but its approaches are quite dynamic while its technologies are, needless to say, supporting the global industries.
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