"The physical appearances of creatures, artifacts, etc, are not essential for becoming a social partner within the daily lives of humans. We believe that a creature's social cues and behavioral feedback (based on user behavior) are a most indispensable component to inherit their social roles. Our SPC was invented as a social companion for users to create a more enjoyable environment through its verbal and non-verbal cues, for example, shaking its body, displaying an attractive motion and joint attention with the user, etc. SPC is capable of tracing a user's attention and environmental variants (information on the display) to interact and respond toward establishing rapport with its social companion. We believe that the above interactions will help to work and engage without creating boredom and stress during long periods of time as preferred by users."
Source: icd lab channel on YouTube